Ceramic Futures – Business e tecnologie per le imprese ceramiche (Business and technologies for ceramic companies) is a free course addressed to Italian ceramists that aim to boost or start their businesses. The course includes 11 free webinars (they will be conducted in Italian) delivered through Zoom.

Meetings took place every Tuesday and Thursday from the 14th of May to the 20th of June (except Thursday the 30th of May). 

You can see the recordings at the following link: https://www.youtube.com/playlist?list=PLVIqriTcPXwKUCtcPBeJIXZ5crJz3Zfb2. The webinars were held in Italian, however on YouTube you can watch videos with subtitles.

The course is for:

• artistic and traditional handicraft enterprises, in particular ceramists;
• artisan start-ups (enterprises between 0 and 5 years old);
• designers, digital creatives, and architects interested in the ceramics sector;
• students and young people interested in the creative sector.

The webinars was held by experts from various fields, who made the meetings interactive through special Q&A sessions. The course touched on various points: the importance of technology and innovation applied to traditional craftsmanship, but also the growing value of sustainability and a special focus on management and capacity building for micro, small and medium-sized enterprises. 

Course material (in Italian):

1. Introduction and presentation of the course, download the presentations: Artex and Viola Emaldi
2. Daniela Levera – CONNECTING CERAMIC CRAFTSPEOPLE. The ceramic company and the craftspeople, download the presentation here
3. Daniela Levera – The organisation of the ceramic studio, download the presentation here
4. Lorenzo Paganelli – Graphics and brand communication, download the presentation here
5. Lorenzo Paganelli – 3D printing ideas for ceramics, download the presentation here
6. Mirco Denicolò – Colour in ceramic design, download the presentation here
7. Mirco Denicolò – Tradition and innovation in ceramic decoration techniques, download the presentation here
8. Deda Fiorini – Cultural heritage and business storytelling
9. Artex, EUIPO, Mimit – The new EU Regulation on Geographical Indications for crafts
10. Daniela Levera, Viola Emaldi – Ceramic training and long-life learning: courses and opportunities, download the presentations: Daniela Levera and Viola Emaldi
11. Giulia Ruta – The Design Thinking method for crafts, download the presentation here

Ceramic Futures is an action of the Horizon Europe Tracks4Crafts project, funded by the European Union and led by the University of Antwerp, with a partnership of 15 organizations from all over Europe.

For more information on the project and technical assistance with registration, please contact:
Costanza Materassi – c.materassi@artex.firenze.it