New Study Reveals Resilience and Challenges in Europe’s Craft Sector
The World Craft Council Europe (WCCE) revealed a research titled “A Study into the Resilience of the Craft Sector in Europe” in March 2024. In this publication, researchers shed light on the remarkable adaptability of Europe’s craft industry amidst turbulent times. Highlighting the sector’s response to unique challenges and opportunities, the study unveils its resilience in the face of economic disruptions triggered by the Covid-19 pandemic, the Ukraine conflict, and Brexit.
Key findings underscore the crucial role of digital technologies, innovative business models and sustainability principles in strengthening the sector’s vitality. Moreover, the study reveals no standout regions in terms of resilience, emphasizing the necessity of a cohesive European strategy for supporting the craft industry.
Among the challenges, significant growth opportunities emerge, driven by increasing consumer interest for handmade, locally produced goods. Legislative changes, such as the introduction of new EU Geographical Indications, further fuel this growth trajectory, in parallel with a rising demand for sustainable products.
For policymakers and stakeholders, the study promotes systematic support mechanisms, including funding for creative and business development, investment in education and training and fostering collaboration and networking opportunities. It calls for concerted EU policies fitted to encourage the crafts sector across national boundaries.
Conducted by Clair Arnott (Clair Arnott Consulting), Carol Sinclair (Sinclair Wilson Ltd), Katia Stewart and Helen Voce, the study starts from an extensive survey involving 285 respondents across 25 European countries, complemented by interviews with craft practitioners and community members.
The report is open to the public and can be downloaded for free clicking here.