From April 8 to 12, 2026, the 57th edition of the Watch & Jewellery Middle East Show will take place at the Expo Centre Sharjah, in the Emirate of Sharjah. This is the first and most established event in the Middle East dedicated to jewellery, goldsmithing, and watchmaking.

With its dual B2C and B2B format, the fair attracts VIPs, end consumers, and industry professionals from the United Arab Emirates, the Gulf region, Iran, India, and Russia.

With over 87,000 visitors from 106 different countries and more than 1,400 professional operators from 63 countries registered at its last edition, the Watch & Jewellery Middle East Show represents the ideal platform to successfully engage with one of the most promising regions for the precious goods sector. Italy plays a key role in this market, ranking as the third-largest exporter of precious items to the UAE, with a total export value of €836 million from January to June 2025, marking a 13,72% increase over the same period in 2024.

Eligible Product Categories:
Jewellery, goldsmithing, gemstones, pearls, watches, jewellery boxes and display stands.